Tyler Eifert: What the "YUDU Brand" means to me.

For as long as I can remember, my family has been spending summers at the lake in Northern Indiana. Grandparents, aunts and uncles, cousins, and friends just next door to one another along our shoreline. Playing all day with cousins and friends, without a worry in the world, all summer, every summer. As an adult, there's less tubing and turtle catching now, and plenty more bonfires and booze cruises. The lake makes me realize time doesn't stand still, but the moments I share with people I care about, and the stories we take with us, are memories that will last forever. It's those memories that remind me what it was like as a child to feel the excitement of adventure without worries or distractions. Those are the moments I live for. 

Summer after summer, my Uncle Tim and I have had conversations about what we would like to see in a brand.  What we could do to capture that feeling of living for the moment, and eating up life, one adventure after the next. It's our hope to bring everyone who shares that same spirit along for the journey. 

Tyler Eifert

Cincinnati Bengals #85